**Strategist & Consultant**

👩🏻‍💻⚡️
**Brand & Social Media**

ABOUT (ME)LISSA

I strive to strike that marketing balance between hard data and heart by untangling the messy middles and making things happen for brands.

My ultimate goal: Build purpose-forward brands paired with social storytelling that positively impact our culture.

What I Do

Introducing Piloting 🎙

A podcast for people who refuse to live on autopilot, where we celebrate risk-takers, go-getters, + anyone craving a change.

Listen 🎧

BRANDS I’VE WORKED WITH

I bring 10+ years of combined in-house, agency, and freelance experience working with 50+ B2B and B2C clients and small businesses across AI, healthcare, mental health, technology, wellness, and education.

CloudFactory

Surescripts

Duke School of Nursing

Duke Dining

Protenus

Veritas Collaborative

Mindpath Care Centers

Bull Durham Beer

Band Together

Pendo

Client Work

Heads up that the portfolio page is password-protected. Message me for the deets if you want to take a peek.

Wake County Libraries

Broadreach

Rho

Pretty Alright Goods

Burn Boot Camp

Brand & Social Strategy

strategic direction setting
audit/research & insights
competitive analysis
brand clarity
brand personality development
brand and social voice & guidelines
narrative shaping and storytelling
content pillars and messaging frameworks
internal adoption
brand and social media management
campaign planning & strategy
creative direction
content development
live event activation