Brand & Social Strategist
👩🏻💻⚡️
Consulting / Freelancer / Contractor
ABOUT (ME)LISSA
I strive to strike that marketing balance between hard data and heart by untangling the messy middles and making things happen for brands.
My ultimate goal: Build purpose-forward brands paired with social storytelling that positively impact our culture.
Introducing Piloting 🎙
A podcast for people who refuse to live on autopilot, where we celebrate risk-takers, go-getters, + anyone craving a change.
BRANDS I’VE WORKED WITH
I bring 10+ years of combined in-house, agency, and freelance experience working with 50+ B2B and B2C clients across AI, healthcare, mental health, technology, wellness, and education.
CloudFactory
Surescripts
Duke School of Nursing
Duke Dining
Protenus
Veritas Collaborative
Mindpath Care Centers
Bull Durham Beer
Band Together
Pendo
Wake County Libraries
Broadreach
Rho
Pretty Alright Goods
Burn Boot Camp
Brand & Social Strategy
Brand & Social Strategy
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strategic direction setting
audit/research & insights
competitive analysis
brand clarity -
brand personality development
brand and social voice & guidelines
narrative shaping and storytelling
content pillars and messaging frameworks -
internal adoption
brand and social media management
campaign planning & strategy
creative direction
content development
live event activation
Lewis // Creative Strategist + Designer
“Melissa possesses a rare combination of strategic creative vision, exceptional brand story-telling abilities, and a keen eye for detail.”
Caralynn // Brand Strategist
“From Melissa, I learned what it means to show up authentically as a person and a brand & that curiosity is by far the best tool to find balance in the chaos.”
Blog
Let’s Create, Together.
I’m here and ready to make big things happen for you and your brand—bouncing storytelling strategies, providing structure and freshness to your social or geeking over ways to create processes and efficiencies behind the scenes.
I love to connect with purpose-powered, passionate folks, just like you.