About 👩🏻‍💻

Hi, I’m Melissa Vega-Magbitang👋🏽

I am a Brand & Social Strategist dedicated to untangling the messy middles and making things happen for brands ⚡️ I lead with curiosity, steadiness, and moxie, aiming to strike that marketing balance between hard data and heart.

After more than a decade of full-time roles at agencies and in-house brands, I’ve opened up my own consulting services to better serve brands and their marketing teams.

I’m ready to build purpose-forward brands that positively impact our culture by blending social storytelling with brand clarity.

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I’m Known For:

 

Marketing & Branding Strategy
Brand Management
Social Media Storytelling
Social Media Optimization
Brand Research & Analysis
Creative Direction & Brand Identity
Cross-Functional Collaboration
Project & Management
Content Creation & Strategy
Live Event Activation
Data Analysis & Reporting

 

A Few of My Favorite Things:

 

Cafe con leche
Books & podcasts
Tiny things (like this)
Searching for the perfect bowl of ramen
Shared stories over shared meals
Children’s books from around the world
Kamayan (a traditional Filipino feast)
Mountains & the outdoors
Building community
Kanban boards
Notion & ClickUp
Clever playlist titles

Kind Words ☀️

From colleagues and clients

  • "Melissa possesses a rare combination of strategic creative vision, exceptional brand story-telling abilities and a keen eye for detail, enabling her to not only drive the overall brand direction but also to ensure that every piece of content aligns perfectly with our brand's voice and values. She always creates a warm and inclusive work environment where everyone feels valued and supported. Melissa's compassion and empathy are truly inspiring, and they have had a profound impact on my morale personally, and on our team's overall well-being. Her passion, expertise in everything brand and social, and genuine care for her team are qualities that are bound to contribute to any organization's success."

    Lewis Gitau, Graphic Designer

  • "When it comes to brand, creative, and social media strategy, Melissa is your girl. She brings hustle and heart from her agency days to inspire brands and in-house marketing teams with tangible creative direction that empowers brand champions and drives business results. Melissa brought a connectedness to our Brand & Content Marketing team. Her work aligned us all toward a shared vision and brand story that resonated with senior leadership and also enabled the broader Marketing teams to successfully bring to life integrated campaigns, relevant content and impactful brand experiences."

    Megan Cendrowski, Associate Director of Marketing

  • "I've had the pleasure of working closely with her on a new evergreen campaign, where she played a pivotal role in strategy and execution. One of her contributions was developing a captivating and brilliant brand story for our company, which is seamlessly translating into all our creative outputs for the campaign. Her ability to envision the big picture and effectively communicate creative ideas is nothing short of impressive."

    Lynn Steinberg, Manager - Content & Design

  • "Melissa was one of the first brand strategists that I was lucky enough to learn from when I entered this world and I wholeheartedly believe I wouldn't be the strategist I am today without her influence. From her, I learned what it means to show up authentically as a person and a brand, that curiosity is by far the best tool to find balance in the chaos, that a strategically placed emoji can elevate even the most serious presentation – and so much more. Melissa's passion, warmth, sense of purpose and ability to lead with grace make her a magnetic leader and colleague."

    Caralynn Belza, Senior Brand Strategist

  • "Melissa is a ray of sunshine with a big beautiful brain. She brought so much insight, organization, and thoughtful decisions to our marketing team. The changes she made to our social media strategy were measurably wise and incredibly helpful for the internal contribution processes. Whenever she shared information about the brand evolution, it was clear and executable for the writers and designers. She truly brought the brand to a new level with her research. She’s great at her job and an incredible human being. I’d hire her immediately if I could!"

    Amanda Tenedini, Senior Customer Lifecycle Enablement and Content Manager

  • "Melissa is one of the hardest-working people I know. As my direct report upon entering the workforce for the first time, she laid the foundation for a lot of best practices I still use to this day. From her, I learned how to interpret the stories data is telling us and, perhaps even more importantly, how to clearly articulate this information in a way that's digestible for our clients."

    Chloe Hockham, Brand Strategist

Lauren McPhaul, Director of Brand Strategy | Certified Diversity Executive

“Melissa is one of the most remarkable and brilliant human beings I’ve ever had the pleasure of working with. Her absolute zealous passion for building strong brands and creating electric, authentic and emotional connections between those brands and their audiences is unparalleled.

She breathes strategic life and fresh thinking into every problem that lands in her lap (seemingly with such enviable ease) – and is able to back it up with smart solutions that translate into real-world business ROI for her clients.”

I like you already

Let’s create something, together.